29 May 2014
Jason Dawe joined the company from April 3rd and will be managing Futura's internal and external communications across a diverse range of media.
Well known as a broadcaster and journalist Jason started his career in the automotive industry in 1986 and brings with him a wealth of commercial experience.
Working in retail operations for privately, publicly and manufacturer owned operations for the first 12 years of his career, Jason understands both how automotive dealers work and the challenges faced by the manufacturers and distributors.
In 1998 Jason joined automotive consultants Mitac as Director of Training and Development. Over the next five years he worked with a broad range of clients in both Europe and overseas, writing and delivering new car launches whilst also providing strategic consultancy to develop network profitability and volume. Clients included Jaguar, Porsche, Mercedes Benz, Citroen, Nissan, Harley Davidson and Land Rover.
In late 2002 Jason moved into the world of media, joining BBC2 Top Gear as a presenter and The Sunday Times as a columnist. Since then Jason has written more than 500 articles for The Sunday Times, together with numerous articles for Top Gear Magazine, Motor Trade News, Auto Trader and Motor Car Pages. In 2006 he developed, wrote and co-produced a new motoring show for ITV, called The Used Car Roadshow. It went on to run for three series with more than 70 episodes. Jason is now much in demand as a writer, director and producer.
An unapologetic petrol head, Jason loves anything with a steering wheel and will talk cars until well into the small hours of the morning (given half a chance)!
Paul Cadman (Managing Director) has said:
"It has been an absolute pleasure to meet and get to know Jason: Finally I have got the right man for the job. A man of his caliber and experience, along with his electric personality is exactly what we were looking for. He has a keen sense of understanding our business and follows our core values."
Jason comments "I began working with Futura in 2013, on a supplier basis and was impressed by their expertise, professionalism and attitude towards business. What also struck me immediately were the great relationships they build with their clients, many of whom have been with them for more than a decade. When Paul asked if I would be interested in joining the Futura Group it really wasn't a tough decision. I'm really looking forward to being part of the team and working on projects with some of the most significant clients in the automotive industry".
This is an exciting time with so much in the pipeline for our company, and now, with Jason's knowledge, we can showcase ourselves in the best way.
Welcome aboard Jason!